Dale Earnhardt Jr.: Don't Expect NASCAR's Top Teams to Jump to Dodge in 2027
Sportskeeda · July 1, 2026
Key takeaways
- Dale Earnhardt Jr. doesn't believe NASCAR's top teams will abandon their current manufacturers for Dodge in 2027.
- Elite teams like Hendrick, Gibbs, and Penske have deep, established partnerships that make switching costly and disruptive.
- Dodge's return likely depends on mid-tier or smaller teams looking for factory support rather than poaching proven winners.
Dodge's NASCAR Return Is Coming, But Who's Actually Switching?
Dale Earnhardt Jr. just poured some cold water on the idea that NASCAR's powerhouse teams are lining up to ditch their current manufacturers for Dodge when it reportedly rejoins the Cup Series in 2027. And honestly, his logic checks out.
Dodge has been sitting on the sidelines since pulling out of NASCAR after the 2012 season, and rumors of a comeback have been swirling for a while now. But rumors of a manufacturer return are one thing — convincing established, championship-caliber organizations to blow up their current setups is a completely different challenge.
Why Earnhardt Jr. Is Skeptical
According to Earnhardt Jr., the reality is that teams like Hendrick Motorsports, Joe Gibbs Racing, and Team Penske have deep, long-term relationships with Chevrolet, Toyota, and Ford respectively. These aren't just sponsorship deals — they're engineering partnerships built over decades, with shared R&D, engine programs, and technical resources that took years to optimize.
Switching manufacturers mid-championship-run isn't just risky, it's expensive and disruptive. Teams would essentially be starting from scratch on engine performance, aerodynamics packages, and chassis compatibility — all while their competitors keep refining systems that already work.
Who Might Actually Take the Dodge Deal?
Earnhardt Jr.'s take suggests Dodge's most realistic path back into NASCAR runs through mid-tier or smaller teams looking for a fresh manufacturer partnership, rather than poaching from the sport's elite. Historically, that's actually how manufacturer expansions tend to work — new or returning OEMs partner with teams hungry for factory support rather than trying to lure away proven winners.
That doesn't mean Dodge's return isn't a big deal. A fourth manufacturer in the Cup Series would shake up competitive balance, parts supply chains, and even driver recruitment. It just means the shake-up probably won't look like the biggest names in the sport suddenly showing up in Dodge colors.
What This Means for NASCAR Fans
For fans, this is a storyline worth watching heading into 2027. Manufacturer competition has always been part of NASCAR's DNA, and a Dodge return adds a new layer of intrigue — even if the immediate impact on the sport's top-tier teams is limited. Keep an eye on which teams commit early, because those decisions will shape the manufacturer landscape for years to come.
Why it matters
A new manufacturer entering NASCAR's Cup Series could reshape competitive dynamics, team alliances, and the sport's technical landscape for years. For fans following the sport's business side, this is a key storyline heading toward 2027.
Want deals on what you love?
Val finds local offers matched to your interests — free to start.
Meet Val

