South Australia Hedges LIV Golf Bet as PGA Tour Locks In $2M Australian Open Deal
Essentially Sports · September 10, 2026
Key takeaways
- South Australia is diversifying beyond LIV Golf, securing PGA Tour and DP World Tour backing for the Australian Open through 2029.
- LIV Golf's return in 2027 depends on court approval of a new player-first ownership model, adding real uncertainty to its future.
- The Australian Open's prize purse is set to rise from AU$2 million as new tour partnerships and top players like Rory McIlroy join the field.
South Australia Isn't Putting All Its Eggs in LIV's Basket
Here's the situation: South Australia has been one of LIV Golf's most loyal partners since the league landed Down Under. But Premier Peter Malinauskas just showed the state isn't betting its golf future on LIV alone. His comment says it all — LIV "intend to be here next year, but I'm not banking on the fact that they will be." That's a politician hedging hard, and for good reason.
The PGA Tour Just Bought a Seat at the Table
While LIV Golf's financial stability remains a question mark, the PGA Tour and DP World Tour swooped in with a fresh commitment. Golf Australia announced a new partnership covering 2027-29 that pumps money into the Australian Open, strengthens its calendar position, and — most importantly — helps lure top-tier players back to the event. Add in South Australia already locking down hosting rights for both men's and women's Australian Opens at the redeveloped North Adelaide course through 2034, and you've got a state diversifying its golf portfolio in real time.
Why LIV's Future Is Genuinely Uncertain
LIV CEO Scott O'Neil says the league wants to return in 2027 with a "player-first ownership model," but that plan needs court approval first — not exactly a done deal. Meanwhile, LIV's current roster still boasts massive earners like Bryson DeChambeau ($5.7M) and Cameron Smith ($4.8M), so the league isn't broke by any stretch. But when a host government starts publicly hedging its bets, that's a signal worth paying attention to.
The Australian Open Is Getting a Glow-Up
This isn't just about hedging against LIV — it's about elevating a genuinely historic event. First played in 1904, the Australian Open is the fifth oldest national golf championship in the world. Golf Australia CEO James Sutherland wants it ranked among the world's top 10 tournaments, and the new PGA Tour money should help. The purse currently sits at AU$2 million but is expected to climb once the 2027 partnership kicks in. The 2026 edition tees off December 3-6 at Kingston Heath in Melbourne, already boasting confirmed appearances from Rory McIlroy and Cameron Smith.
Politics Are Complicating Things Too
It's not just money making this messy. Trump's ownership ties to LIV-linked venues continue to cast a shadow — the R&A pulled Turnberry from the Open rota back in 2021 over concerns the spotlight would shift to Trump instead of golf. Now protests are being planned in Dublin and County Clare around his expected visit to Adelaide, and the course in question has already been vandalized twice in the past 18 months. Golf and politics keep colliding, and Australia's about to feel that firsthand.
Bottom Line
South Australia wants to keep LIV happy, but it's no longer willing to be dependent on a league facing financial and legal uncertainty. The PGA Tour's $2M move is as much a strategic play for relevance as it is a financial boost — and it puts real pressure on LIV to prove its 2027 comeback plan is more than just a headline.
Why it matters
Golf fans should watch this as a bellwether for LIV Golf's long-term viability and how traditional tours are fighting back for relevance. If a host government is hedging its bets, it signals bigger shifts coming to the sport's global landscape.
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